Access the most authentic experiences and the best trips to Italy
created by our local experts




The Welcome to Italy platform offers trips for all tastes, created by real experts in each area of Italy. We have created a network of more than 100 Local Experts, who work under a single brand to enhance Italy's cultural, environmental and food and wine heritage.

In our catalogue, you will find the top destinations that have made Italy famous worldwide, but also the hidden gems, the secret corners, the destinations off the beaten track.
From the soul of the territories to the heart of travellers.

On our platform - with just a few clicks - you can find and book unique experiences and travel proposals. Our diverse offer is conceived to satisfy the needs of the most difficult customers.

Product customisation is our greatest strength: you can choose among hundreds of trips all over Italy, and customise them as you prefer in order to meet your needs.
If, on the other hand, you are looking for an all-inclusive product, always available for the dates proposed, you will be delighted to discover our Group Tours. These travel proposals include accommodation, experiences and travel companions. They are the perfect choice for solo travellers who want to explore new destinations and meet new people.

From selecting travel proposals to managing payments and invoicing, our team offers constant support in the sales process and timely assistance in the event of technical problems.

There is more. Once at their destination, your customer can count on the assistance of our multilingual staff and benefit from the valuable advice of our Local Experts throughout Italy.

- Smart Trips:

1. Enter the departure date, the travel destination and the traveller's interests

2. Choose from the trips created by the Local Experts, and customise the proposals by changing the experiences and accommodation suggested

3. Book safely and entrust your customer to the assistance of the Local Experts during their trip

- Group tours:

1. Indicate your client's preferences: departure dates, destination and trip theme

2. Among the trips proposed, filter the scheduled Group Tours and select one of the dates proposed

3. Book in a few clicks, without modifying the proposal

- Experiences:

1. Enter your starting date and destination region

2. Choose from hundreds of experiences selected throughout Italy by our Local Experts.

3. Book in a few clicks

If you can't find the right proposal, you can create your own itinerary and choose among properties and experiences selected by our Local Experts all over Italy.

By booking on the b2b.welcometoitaly.com platform the agency has access to the NET rates. The platform enables the agency to add a markup and communicate the final price to their client The client will pay the gross price to the agency while the agency will pay the net price to the platform with their credit card.

In addition to the confirmation of the services, the agency will receive an invoice from Welcome Travel for the net amount paid.

Watch the Welcome to Italy Webinar, organized by Enit USA , with more than 500 American agencies registered. 
Learn more about who we are, what we offer and get to know our Local Experts!




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Welcome to Italy is a joint venture between Portale Sardegna and Welcome Travel